C A N N O P Y
Art is True North
Lighthouse Immersive Goes Global
Following meteoric rise in North America, the Canadian company embarks on its international immersive journey
WORDS BY MEGAN APA | ALL PHOTOGRAPHS COPYRIGHT OF DISNEY | PARTNER
JUN 30, 2023 | ISSUE 12
At the Disney Animation Immersive Experience
“We have to be very flexible. We have to be very open and conscious that every market has its own description, its own items, its own timing.” Vicente Fusco
Disney Animation Immersive Experience - From Frozen
DRIFT TO TOKYO
sM | What other factors influenced the selection of Japan as a destination?
VF ─ First and foremost, we’re super excited about being open in Tokyo. To start off with, it’s one of the greatest cities in the world. But there were a few factors that went into deciding where we wanted to go. We started off by trying to identify the bigger Disney markets around the world. We collaborated with the great people at Walt Disney Animation Studios and the Disney regional offices across the globe, who have all been super supportive. We were also very lucky to have collaborated with a great group in Japan called Nippon Television. We then identified the markets that made the most sense for our expansion. After that came the process of figuring out: how do we make this work?