With every successful artistic production, there’s usually a story within the story. For the Immersive Van Gogh exhibit, that underlying story is certainly how an international team—with its headquarters in Toronto—was able to persist with its vision despite the pell-mell of a global pandemic. Of particular note is how quickly the social media team was able to scale the operation from one to upwards of fifteen cities within the last year. This exhibit’s ability to simultaneously draw-in A-list celebrity attention, while remaining true to the art-lovers that popularized it, is likewise commendable. To get a peak at how the social media and PR sausage is made, smART Magazine