sM | How did this collaboration with Lighthouse Immersive evolve, and what might the future hold between Ex Machina and Lighthouse Immersive in the VR space?

RL — We were all very seduced by their approach to the Immersive Van Gogh Exhibit, and how open they were to alternative methods of presentation. The whole world of immersion is fascinating; it’s not just putting something on your head and saying, “Oh, I’m immersed.” It’s about where you go, what it smells like, the people there who you share it with, and I think that’s what the team at Lighthouse Immersive has understood. It’s not just some gadget that you download; it’s a collective, communal event.